Frontera Futura Summit 2025: The North of Productive AI
From vision to reality
From vision to reality
Frontera Futura was created to take artificial intelligence from conversation to real-world application. Over two days, business owners, leaders, specialists and teams from different industries gathered in Tijuana to discover how AI could transform processes, automate tasks and improve productivity.
The experience combined keynote talks, panels, live demos, networking and hands-on workshops, covering sectors such as manufacturing, logistics, healthcare, retail, finance, tourism and education.
The first edition reached 1,400 attendees, 5 simultaneous rooms and 2 days of Summit, with international speakers and live streaming.
Our way of doing AI
Our way of doing AI
Pictor developed the entire project: concept, strategy, identity, content, experience, production, digital development, speaker scouting and Summit coordination.
At PictorLab, artificial intelligence was part of both the content and the construction of an experience designed to help companies understand, experience and identify real opportunities for industrial implementation.
More than a project, a story
More than an event, a platform
Frontera Futura was conceived to spark a conversation that would continue after the Summit. The goal: to connect companies, experts and ecosystem players to drive a community of applied AI and business transformation from Tijuana.
Tijuana brings together industry, talent and a strategic position next to California. Frontera Futura turned that border condition into an opportunity to bring global technologies closer to the concrete challenges of Baja California's companies.
