DCO + Coherence: One master key visual. Ten formats, the same day.

Coherence-DCO

DCO and Coherence are tools Powered by PictorLab, built to transform creative production with artificial intelligence. They work together: Coherence builds and controls a campaign's visual universe, while DCO adapts and scales it across multiple formats and channels, preserving brand identity and human control throughout the process.

DCO and Coherence are tools Powered by PictorLab, built to transform creative production with artificial intelligence. They work together: Coherence builds and controls a campaign's visual universe, while DCO adapts and scales it across multiple formats and channels, preserving brand identity and human control throughout the process.

From vision to reality

Coherence — AI visual production

Coherence generates and edits premium visual content from a brand's real products and assets. It works with digital models, virtual try-on, garment and product editing, angle banks and final 4K images, preserving product fidelity and visual identity.

In addition, every piece goes through an automatic quality and brand audit that evaluates realism, lighting, product fidelity, logos and guidelines before the result is delivered.

Our way of doing AI

DCO — Creative adaptation at scale

DCO takes the brief, the assets and the campaign's visual universe and turns them into multiple pieces adapted to each format and channel.

The brand identity is configured inside the system —logos, typefaces and art direction— and each format gets its own composition. It is not simply about resizing a piece, but about creatively adapting it to the space where it will live.

More than a project, a story

Winner of the Startup Challenge 2026

Coherence + DCO won the Startup Challenge 2026 by Parque Arauco, the company's first artificial intelligence challenge, launched together with INNSPIRAL.

The call brought together 115 companies from the United States, Chile, Peru, Argentina and Colombia, and the executive committee selected Coherence + DCO as the winning proposal, validating its ability to transform and scale creative production with artificial intelligence.

Two tools, one workflow

Coherence creates. DCO scales. Both tools work together to take a campaign from the production of its key visuals to its different executions in social, display, ecommerce, print and out-of-home, increasing volume and reducing production times without losing brand consistency. Throughout the process, human judgment remains central: teams review, adjust and approve every result, while the platform automates much of the repetitive generation and adaptation work.

Visit our website at coherence-dco.ai.